In 2005, Rolex dropped a bombshell on the watch world. While the brand is known for its meticulous planning and measured releases, the unveiling of the GMT-Master II reference 116718LN was a surprise, a bold statement that cemented the iconic model's place in horological history. This wasn't just another iteration; it was a game-changer, introducing a revolutionary black ceramic bezel that instantly captured the attention of collectors and enthusiasts alike. Often nicknamed the "Coke" bezel due to its striking red and black color combination, this watch quickly became a highly sought-after piece, and its legacy continues to resonate today. This article will explore the Rolex GMT-Master II Ref. 116718LN, affectionately known as the "Coca-Cola" or sometimes "Coke" Rolex, delving into its history, design, and its place within the broader lineage of GMT-Master models, including comparisons with the popular Pepsi GMT and a look at the highly collectible predecessors like the Rolex 16710.
The introduction of the ceramic bezel in the 116718LN was a significant technological advancement. Prior to this, GMT-Master bezels were typically made of aluminum, which, while lightweight and aesthetically pleasing, was prone to fading and scratching over time. The black ceramic bezel offered unparalleled durability and scratch resistance, maintaining its pristine appearance even after years of wear. This, combined with the vibrant red and black color scheme, created a watch that was both visually stunning and exceptionally resilient. The "Coke" nickname, a testament to the bezel's resemblance to the iconic Coca-Cola logo, stuck, further solidifying its place in popular culture. This enduring nickname is a key element in searches like "Coca-Cola Rolex for sale" and "Rolex Coca-Cola price," highlighting the watch's strong brand recognition and desirability.
The Rolex Coca-Cola price varies considerably depending on condition, box and papers, and market fluctuations. Finding a "Coca-Cola Rolex for sale" requires diligence and a keen eye for authenticity. The pre-owned market offers a range of options, but careful inspection is crucial to avoid counterfeits. Reputable dealers and auction houses are your best bet when considering purchasing a used example. The price can range from several tens of thousands of dollars to significantly more, depending on the factors mentioned above. Similarly, searches for "Rolex 16710 Coke for sale" and "Rolex 16710 Coke price" reveal the significant value commanded by the predecessors to the 116718LN. The 16710, with its aluminum bezel, remains a highly collectible and desirable watch, often fetching prices comparable to, or even exceeding, those of some examples of the 116718LN.
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